It can be easy to forget about your website. While it is one of the first places people go to find out about you, chances are you don’t regularly check it out.
So, how often should you should redesign your website?
Refresh Your Website Annually
You’re in a field where innovation and staying ahead of latest trends is key. Businesses that update their product line from season to season (like a fashion retail site) are more likely to benefit from this than a typical service-based business.
Redesign Your Website Every Few Years
You want to ensure it reflects the evolution of your association of the latest tech and design. A fresh look and an improved feature set, along with current and engaging content will help keep you relevant and competitive.
Redesign Your Website At least Every 5 Years
You don’t want to get left behind, or appear obsolete. In website terms, 5 years is considered quite mature, and so by this milestone we’d highly recommend you review the latest options available in the marketplace. Don’t get us wrong, a well-developed website should serve you for this length of time, but know that with the pace of change around you, both in design and in technology, the closer a site gets to five candles, the more likely it is to be missing prospects to bring benefits to your group and your patrons.
Regardless of where you fit in the above categories, all websites should undergo small improvements year-round to ensure relevance. Don’t be afraid to implement innovations over time, especially those that improve the user experience and convert users to regulars.
Website Looks Great and Works Well across Mobile Devices
It’s vibrant that your website looks great and works well across mobile devices like smart phones and tablets. Similarly, if the CMS technology that drives your website has reached its status, you should revamp using a popular platform that is backed by an active and dynamic community of developers.
Finally, you should be proud of your website and eager to point people toward it.